Travel, is definitely one of the best things we can do in life. If I had the chance, I would want to visit many different places all over the world. But, in terms of my dream holiday destination, it would definitely be Japan…


Since young, i have always been fascinated with the beautiful scenery and interesting culture of Japan. I feel that it is a wonderful country and i would like to experience for myself the way of life in Japan.
One of the multimedia websites that showcases Japan would be:
http://www.jnto.go.jp/ (Japan National Tourism Organisation).
I have evaluated JNTO website using several criteria, namely purpose, coverage, accessbility, presentation & arrangement.
In terms of purpose, JNTO aims to promote travel to Japan through consumer awareness by introducing the history and culture of Japan, as well as the different attractions that are available in Japan.
The intended audience would include tourists who are interested in going overseas for a holiday.
Next, the most important criteria in evluating JNTO would be its coverage.
JNTO has a comprehensive coverage as it introduces the Japanese history and culture by providing interest reads about the traditional annual events in Japan, the different Japanese food, arts and crafts, seasonal attractions, etc. Not only that, it also has a photo gallery showcasing the pictures of Japan. Detailed information of every place in Japan is also given.
Thirdly, JNTO website is also highly accessible as there is high speed of access despite being an interactive website which uses flash as their main banner. Apart from that, the website is also available in at least 8 different languages, and users are able to choose their preferrred language.
Lastly, in terms of presentation and arrangement, JNTO website is aesthetically pleasing as there are colourful images of Japan displayed in its website. As mentioned earlier, JNTO uses flash to create an interactive banner as well, and this captures the attention of visitors to the website. There is also consistency in presentation and arrangement, which serves to make the website look well-organised. A sitemap and search facility is also available to facilitate the retrieval of information and this value-adds to the presentation and arrangement of JNTO.